微信公众号模板消息(类目模板)
本文最新更新日期:2024年7月
近期更新内容:
- 增加“卡券到期提醒”、“确认订单提醒”通知
- 优化通知配置流程,开通模板消息功能后,只需在后台开启需要的模板消息,银豹会自动为您添加对应的类目消息模版。
功能说明
公众号模板消息,向认证后的服务号开放,只有认证后的服务号才可以申请模板消息的使用权限并获得该权限。模板消息仅用于公众号向用户发送重要的服务通知,只能用于符合其要求的服务场景中,如商品购买成功、预约通知等。不支持广告等营销类消息以及其它所有可能对用户造成骚扰的消息。
前提条件
1、微信公众号必须是认证的服务号
2、开通银豹微信通知服务
3、开通银豹微店/小程序服务
注意:
-微店消费,消费者需关注商家微信公众号并登录过一次会员中心,才能在线上线下消费时收到微信通知提醒。
-小程序消费,商家需前往银豹装修后台,在基础设置中开启【获取公众号openid】功能,以确保消费时能够及时收到通知。
配置说明
最新公告
微信对模板消息进行规范,对原有的模板消息服务进行下线,同时提供一套按照“服务类目”的新的类目模板消息能力。为了满足商户需求,银豹对所有微信公众号消息模板新增对应的类目消息模版。
● 对于已经在使用模板消息功能的商家,已有历史模板可以继续使用,但无法在继续添加新的模板类型。如果需要新增模板消息类型,需要使用类目模板。
● 对于未曾使用过模板消息功能的商家,可参照本文开通使用模板消息功能(类目模板)。
步骤1 添加服务类目
操作路径
微信公众号平台,设置与开发-公众号设置-账号详情->服务类目
操作说明
1、登录微信公众号后台,进入公众号设置页面,在账号详情Tab页面中找到“服务类目”,点击【设置】按钮。

2、在添加类目弹窗中,使用管理员微信扫码验证。
3、在添加类目弹窗中,添加服务类目商业服务>软件/建站/技术开发,然后点击【确定】按钮。
步骤2 开通模板消息功能
添加好服务类目后,前往广告与服务页面开通模板消息功能。
操作路径:微信公众号平台,广告与服务-模板消息
操作说明
1、登录微信公众号后台,点击左侧广告与服务下的【+新的功能】按钮,前往添加新的功能。
2、找到“模板消息”,点击【去开通】,了解模板消息功能,点击【开通】。
3、根据页面提示编辑填写以下信息,填写后点击【提交】按钮。
模版消息的类目:根据营业执照范围选择 主营、副营行业
例如,主营行业选择【IT科技 / 互联网|电子商务】,副营行业选择【IT科技 / IT软件与服务】
申请理由参考:用于向客户发送消费通知、预约通知、会员扣卡等信息。
4、提交后等待微信审核。
步骤3 配置JS接口安全域名和网页授权域名
操作路径
公众号平台,设置与开发-公众号设置->功能设置
操作说明
1、登陆公众号平台,在功能设置页面中,找到“JS接口安全域名”,点击【设置】按钮。
2、在JS接口安全域名弹窗中,点击蓝色文字,下载微信证书文件(文件名不要改)。
3、登录银豹后台,点击「设置-系统设置」,进入系统设置页面,在外部对接配置栏下,找到“微信公众号js接口安全域名”,点击【上传】,将下载的微信证书文件进行上传;上传成功后,会提示“微信证书导入成功”。
4、 文件上传成功后,返回微信公众号后台,在JS接口安全域名窗口中,输入域名:pospal.cn,点击【保存】。
5、在功能设置页面中,找到“网页授权域名”,点击【设置】按钮,填入域名: www.pospal.cn,点击【保存】。
步骤4 配置IP白名单
为保护帐号安全,商家需要登录微信公众号配置IP白名单。
操作路径
公众号平台,设置与开发-基本配置
操作说明
1、登陆公众号平台,在基本配置页面中,找到“IP白名单”,点击【配置】按钮。
2、在IP白名单设置弹窗中,填写IP地址,多个IP用回车隔开。(获取IP白名单地址>)

3、填写IP地址后,点击【确认修改】,管理员扫码确认保存。
步骤5 微信公众号绑定
使用微信模板消息功能,需要登录银豹后台进行微信公众号绑定操作。连锁店登录总部账号进行公众号设置,可将设置复制到需要的门店。
操作路径
银豹后台,设置-系统-系统设置->微信公众号绑定
操作说明
1、进入系统设置页面,在外部对接配置下找到“公众号绑定”,点击【编辑】按钮。

2、在弹窗中填写微信公众号的Appid和秘钥,点击【确定】按钮。(如何获取公众号Appid和秘钥?)

3、完成以上操作后,提供以下信息给银豹支付专员进行绑定
- 银豹账号:
- 微信公众号Appid:
- 微信公众号秘钥:
4、如果您是连锁店,登录总部进行公众号绑定设置后,可将设置复制到需要的子门店。
步骤5 银豹后台开启通知
登录银豹后台,进入推送通知设置页面,在“公众号通知”Tab页面中,根据需要编辑、开启所需的提醒通知,开启后银豹会自动为您添加对应的类目消息模版。
操作路径:银豹后台,设置-系统-推送通知设置->公众号通知
步骤6 用户激活模板消息
商家完成以上几步配置后,消费者需要关注商家的微信公众号,并且登录过一次会员中心,才能在线上线下消费时收到微信通知提醒。
应用场景
目前支持以下几种类型通知,其他通知类型待更新!
客户新订单处理通知
-确认订单提醒
推送微店或小程序下单成功通知。
-账户余额变动通知
推送消费或充值时产生的账户余额变动通知。
-会员积分变更提醒
推送会员积分到账时的通知,查看获得积分及原因等信息。
线上积分抵扣、积分商城兑换、积分抽奖可触发推送会员积分变更提醒,其他场景待兼容!
-会员等级变动通知
导购员在crm小程序变更会员等级,推送会员等级变动通知。
-优惠券领取成功通知
推送当会员购买或奖励的优惠券、礼品包到账户时的通知
-卡券到期提醒通知
推送临近多少天过期的优惠券、购物卡、次卡到期通知。
-合伙人绑定新好友通知
合伙人成功与好友绑定关系时推送通知给发起邀请的合伙人。
工单处理通知
-客户新订单通知
消费者下单后,店长会收到推送通知,提醒有新订单。
注:商家需要在银豹后台,营业设置中设置订单提醒(勾选微信提醒,授权微信)。查看设置 >>
常见问题
如何获取公众号APPID和秘钥?
登陆微信公众号平台,在基本配置页面中,获取公众号的Appid和秘钥。复制备份公众号的Appid和秘钥,以便后续步骤4进行微信公众号绑定时使用。
操作路径:公众号平台,设置与开发-基本配置

获取IP白名单地址
需要配置的IP地址获取如下:
1、所有区用户必须配置以下3个IP白名单
47.97.22.112
47.111.110.222
47.96.142.123
2、根据自己账号所在的分区,找到对应区的白名单
所在分区 | IP白名单 |
1区 | 118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.110.222,47.96.142.123 |
3区 | 120.55.47.72,47.110.152.248,116.62.225.79,47.97.219.200,47.96.142.123,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.97.22.112,47.111.110.222,47.96.142.123 |
4区 | 120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,47.111.110.222,47.96.142.123 |
5区 | 118.178.171.18,47.111.89.128,120.55.192.136,118.178.238.237,101.37.85.233,118.31.106.30,116.62.179.108,101.37.85.142,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.110.222,47.96.142.123 |
6区 | 120.27.192.220,114.55.66.75,118.178.243.204,47.99.158.9,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.110.222,47.96.142.123 |
7区 | 114.55.88.158,121.43.51.22,47.97.119.14,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.110.222,47.96.142.123 |
8区 | 114.55.230.187,47.97.41.164,47.111.94.165,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.110.222,47.96.142.123 |
9区 | 47.88.138.15,47.97.22.112,47.110.13.221,47.111.110.222,47.96.142.123 |
10区 | 118.178.134.96,47.97.35.135,121.40.124.18,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.110.222,47.96.142.123 |
12区 | 114.55.54.59,121.43.40.65,121.40.32.162,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
13区 | 114.55.236.25,121.43.54.210,47.97.101.92,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
14区 | 47.97.57.149,118.178.105.172,116.62.20.144,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
15区 | 118.178.105.240,121.43.43.127,47.97.48.132,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
16区 | 118.178.240.52,47.97.59.211,47.111.75.221,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
17区 | 47.97.16.250,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
18区 | 47.97.34.134,47.97.22.112,47.110.13.221,47.111.89.128,47.111.110.222,47.96.142.123 |
19区 | 47.97.35.216,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
20区 | 47.97.42.206,121.43.33.0,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
21区 | 121.43.54.9,121.199.25.19,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
22区 | 114.215.255.212,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
23区 | 118.31.116.170,121.199.66.202,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
24区 | 118.31.248.108,47.97.70.253,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
25区 | 120.55.39.101,120.26.56.234,118.31.250.247,101.37.115.135,121.41.48.123,47.97.22.112,47.110.13.221,47.111.89.128,47.111.110.222,47.96.142.123 |
26区 | 118.31.186.87,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
27区 | 47.97.83.86,120.26.56.234,118.31.250.247,101.37.115.135,121.41.48.123,47.97.22.112,47.110.13.221,47.111.89.128,47.111.110.222,47.96.142.123 |
28区 | 47.91.46.73,120.26.56.234,118.31.250.247,101.37.115.135,121.41.48.123,47.97.22.112,47.110.13.221,47.111.89.128,47.111.110.222,47.96.142.123 |
29区 | 47.97.78.172,120.26.56.234,118.31.250.247,101.37.115.135,121.41.48.123,47.97.22.112,47.110.13.221,47.111.89.128,47.111.110.222,47.96.142.123 |
30区 | 47.97.61.141,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
31区 | 118.31.237.186,47.97.22.112,47.110.13.221,47.111.89.128,47.111.110.222,47.96.142.123 |
32区 | 47.97.250.211,47.97.22.112,47.110.13.221,47.111.89.128,47.111.110.222,47.96.142.123 |
33区 | 47.98.125.234,47.97.22.112,47.110.13.221,47.111.89.128,47.111.110.222,47.96.142.123 |
33区 | 47.111.74.19,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128,47.111.110.222,47.96.142.123 |
35区 | 121.40.173.56,118.31.250.247,47.97.56.145,120.55.190.106,10.111.6.220,47.97.22.112,47.110.13.221,120.26.56.234,121.41.48.123,118.178.238.136,47.98.176.121,47.111.89.128 |
36区 | 47.97.22.112,47.110.13.221,47.111.110.222,47.96.142.123,106.52.198.136 |
37区 | 47.111.124.251,47.99.216.200,120.26.56.234,118.31.250.247,101.37.115.135,121.41.48.123,47.97.22.112,47.110.13.221,47.111.89.128,47.111.110.222,47.96.142.123 |
38区 | 116.62.69.35,120.26.56.234,118.31.250.247,101.37.115.135,121.41.48.123,47.97.22.112,47.110.13.221,47.111.89.128,47.111.110.222,47.96.142.123 |
39区 | 121.196.133.221,47.97.22.112,47.110.13.221,47.111.110.222,47.96.142.123 |
40区 | 121.40.205.71,47.97.22.112,47.111.110.222,47.96.142.123 |
41区 | 47.111.110.222,47.97.22.112,47.96.142.123,121.196.132.132 |
42区 | 121.196.133.211,47.97.22.112,47.111.110.222,47.96.142.123 |
43区 | 47.88.57.122,47.97.22.112,47.111.110.222,47.96.142.123 |
44区 | 116.62.225.79,47.97.22.112 ,47.111.110.222 ,47.96.142.123 |
45区 | 47.114.112.12,47.97.22.112 ,47.111.110.222 ,47.96.142.123 |
46区 | 47.11.157.63,47.97.22.112,47.111.110.222,47.96.142.123 |
47区 | 114.55.144.146,47.97.22.112,47.111.110.222,47.96.142.123 |
48区 | 101.37.77.120,47.97.22.112,47.111.110.222,47.96.142.123 |
50区 | 47.98.219.150,47.97.22.112,47.111.110.222,47.96.142.123 |
52区 | 47.114.154.111,47.97.22.112,47.111.110.222,47.96.142.123 |
53区 | 121.196.52.158,47.97.22.112,47.96.142.123,121.196.132.132 |
54区 | 47.99.144.6,47.97.22.112 ,47.111.110.222 ,47.96.142.123 |
55区 | 47.99.61.22,47.97.22.112,47.111.110.222,47.96.142.123 |
56区 | 101.37.117.101,47.97.22.112,47.111.110.222,47.96.142.123 |
57区 | 10.111.11.131,47.97.22.112,47.111.110.222,47.96.142.123 |
58区 | 121.41.13.211,47.97.22.112,47.111.110.222,47.96.142.123 |
59区 | 121.40.218.243,47.97.22.112,47.111.110.222,47.96.142.123 |
60区 | 47.118.63.41,47.97.22.112,47.111.110.222,47.96.142.123 |
61区 | 121.40.99.217,47.97.22.112,47.111.110.222,47.96.142.123 |
62区 | 121.43.147.80,47.97.22.112,47.111.110.222,47.96.142.123 |
63区 | 121.199.175.201,47.111.110.222,47.97.22.112 |
64区 | 8.136.243.103,47.97.22.112,47.96.142.123,121.196.132.132, |
66区 | 8.136.240.100,10.111.7.118,47.97.22.112,47.96.142.123,47.111.110.222,121.196.132.132 |
67区 | 118.31.75.106,47.97.22.112,47.96.142.123,121.196.132.132 |
68区 | 118.31.245.26,47.97.22.112,47.111.110.222,47.96.142.123 |
69区 | 116.62.165.75 ,47.97.22.112,47.111.110.222,47.96.142.123 |
70区 | 116.62.110.105,47.97.22.112,47.111.110.222,47.96.142.123 |
71区 | 101.37.152.176,47.97.22.112,47.111.110.222,47.96.142.123 |
72区 | 101.37.18.181,47.97.22.112,47.111.110.222,47.96.142.123 |
73区及以上的区域 统一填写这两个IP | 47.111.110.222,47.97.22.112 |
公众号模版消息,为什么没有卡券的到期提醒功能呢,这个太刚需了
您好!现在支持的哦,您根据本文进行配置即可。如果配置了没有生效,您可以登陆银豹后台点击右上角联系在线客服协助。